The Value-Driven Organization
An organization whose
purpose and performance
is driven by providing
distinct value to the customer
For an organization to be successful, it needs to provide distinct value to its customers. If there is no distinct value, there is no reason to buy - or to exist. There's no competitive advantage, no positioning and no message.
For long term success, we believe that it is necessary to be driven by the desire to provide value to the customer.
If pursued successfully, the outcome is that the organization can maintain a significant competitive advantage and pursue value-based pricing - keys to growth and profitability.
It also makes strategy simpler (but not easy): just create and deliver real and distinct value.
As said, it's simple but not easy. We can guide you through the process with tools that make it as simple as possible.
For more information, please click here.
Value-Driven: A Universal Foundation
Almost all widely-accepted Strategic Management techniques reflect this principle.
For example, Drucker's "Find a Need and Fill It" is all about creating and delivering distinct value. Approaches to strategic positioning (by Porter, Treacy & Wiersema, etc.) are characterized by the organization's distinct value. And Porter's "Five Forces" help assess the probability of long-term delivery of distinct value in any given marketplace ........ and so on.
The Values-Driven Organization
It's not just what you do, it's how you do it. If this is important to you, we can help. In addition to conformance to your personal values, having an organization that is on a sound moral and ethical footing is good for business.
It builds trust and relationships with all your stakeholders, which is critical to long term success. It also makes for a more fulfilling working environment, increasing employee satisfaction and motivation.
For more information, please click here |
Strategy
A simple but effective framework for strategy
A direct link from strategy to execution
Once you commit to the position that the purpose of a successful business is to create and deliver distinct value, a logical and simple approach to Strategic Management follows.
There are three types of strategy:
- Value Creation Strategies;
- Value Delivery Strategies; and
- Support Strategies
Value Creation Strategies
are based on understanding the needs and opportunities in the marketplace and matching them with the capabilities and core competencies of the business.
They are summarized in the answers to the questions:
- Who do you serve?
- What do you offer?
- What is the distinct value?
- What is the ultimate impact?
But it's not enough just to create an offering that could provide value for the customer. You have to ensure that the value is realized by the customer.
Value Delivery Strategies
are all about producing the offering, getting a commitment from the customer to buy it, getting it into the customer's hands and helping the customer to use it such that the value is realized.
They are developed by answering these questions:
- How do you produce (build, buy, assemble, package) the offering?
- How do you price the offering?
- How do you communicate the value?
- How do you get commitment to the offering?
- How do you get the offering to the customer?
- How do you enable the value (installation, activation, education)?
- How do you ensure ongoing value (service)?
It is also critical that Value Creation and Value Delivery are supported by specialized strategies and disciplines within the business.
Support Strategies
are the strategies that deal with information technology, financing, organization, facilities, etc.
However, Support Strategies are not an afterthought. They can be critical to the creation and delivery of value.
For more information on Strategic Management, please click here. |
Problem Solving & Decision-Making
Collaborative innovation - Brainstorming with purpose and conclusions
Getting closure, understanding and commitment on decisions
Transforming criticism ("that's fine but the problem is ...") from roadblock to solution
Whatever its nature, we can help you and your management team to agree on the problem and to develop a solution.
We can also help you identify your desired outcomes and develop a focused action plan with clear accountability.
Our approach helps you get closure on your decisions and avoid a lot of the wheel-spinning that happens during problem solving and implementation.
For more information, please click here.
Is the current economy hurting you?
What can you do about it?
We've experienced a lengthy run in an expanding economy. Now, things are not looking so good and business is slowing down in many industries. Customers are reluctant to make decisions, are buying less and are more price sensitive.
What can you do?
Here Are Some Things You Can Do
Discover, Articulate and Communicate
all the Value you currently provide
Focus on the Distinct Value you provide
that helps customers in the current economy
Refine your Positioning to be
more relevant in a down economy
Develop compelling Value Propositions and communicate your Distinct Value
to potential customers
Short and Long-Term Innovation
to provide additional Distinct Value
Streamline and Focus your organization
to do more with less |
If the items in the box don't include your top priorities, or you're not sure what your priorities should be, we can still help in dealing with them.
For more information, please click here |
