Types of Critical Issues
Associated With Value
You don't offer Value that distinguishes your offering from that of
your competitors, on a sustained basis.
You don't understand all of the distinct Value that your offering
provides. And, therefore, you can't establish your most effective
positioning or messaging. Your sales people can't discuss the full
impact of your offerings in meeting customer needs.
Your prospective customers don't understand the Value (to them) that
is implicit in your offering.
There are tactical or operational flaws that result in
your offering not providing the Value for which it was designed.
The customer is not using your offering in the way you intended, so
they don't benefit from the intended Value
We Help You Deal With the Urgent
- Without Mortgaging the Important
The work we do with you
in addressing high-priority short-term problems will pay off in the
long term, too.
Since our short-term
and long-term approaches are consistent in their focus on creating
and delivering real and distinct value, it is unlikely that any
short term solution will be counter-productive to your longer-term
Second, the information
we gather to address short-term problems forms the basis of a
scalable Knowledge Base that will address your Purpose and
Fundamental Strategies. And this Knowledge
Base is in a format which will makes it an ongoing strategic and operational
In short, we can
help with the urgent without diverting resources from the important.